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About us

At INAO, we want to highlight the inner and outer beauty of every individual.

We share our beauty philosophy with essence: to be authentic, to unfold as you wish, and to have plenty of joy along the way. That’s precisely why we dedicate ourselves to developing beauty and wellness products that not only lift your spirits but also bring out your inner radiance. Combined with effective and worry-free  formulas, we aim to make well-being accessible to everyone and enrich each individual with high-quality skincare.

Hi, I'm Sara!

As a state-certified food chemist, I’ve been living my passion in the beauty world for over a decade. At INAO, I’m responsible for product development. My team and I pursue a truly holistic approach. Our vision? Our skincare should bring a smile to your face.

Our happy customers

Hydra Soul

“This is my new hydration crush. My skin looks plump, dewy and calm within seconds. Perfect under makeup and perfect in warm weather. I’m obsessed.”
Luna, 19

Barrier Bae

“Barrier Bae saved my skin. I use it at night and wake up with the softest, calmest skin ever. No redness, no irritation — just smooth, healthy glow. It’s a staple for me now.”
Ella, 24

Hydra Soul

“Really love the lightweight gel texture — it sinks in fast and feels super fresh on my skin. My only tiny minus is that I wish the hydration lasted a bit longer on very dry days. But overall, such a nice everyday moisturizer.”
Maya, 22

10% off your first order!

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